When it comes to conferences, there are two types of people. Ones attend them all and don’t need convincing when an opportunity to mingle, network and gain some new insights arises. Others are more prone to thinking that all you need to learn you can do online, and if you dig deep enough, even for free. We don’t think ones are right and others wrong, but there are some aspects of live events that you just cannot get or experience from the comfort of your cozy living room chair.
Here is a list of reasons we think attending conferences is beneficial.
1. Face to face with influencers and experts
Conferences are ideal for meeting experts and influencers in your field, whatever it is. You can approach them, get the feel of where the industry is going straight from the ones leading the changes. This can be really useful for you, and help you plan and adjust your future activities. Don’t be shy – ask them for their opinion and tips on your business ideas and plans.
This is the one conference attendees always give the highest value in feedback forms. And it’s obvious why. Sure, you can network in professional groups on Facebook and LinkedIn, but sharing a drink with people that share your interest, going for a night out in a new city, will create bonds social media just simply cannot provide. The contacts you gain at conferences are your go-to points for future projects, and they can do a world of good for your business in the future.
3. Interaction with people from your line of work
Conferences are a unique place to meet a lot of people from your exact line of work. Talk to them, listen to what they have to say. You’re sure to learn a lot. If you are a beginner, you’ll get a sense of what mistakes to avoid. If you’re experienced, your reward will be helping a newcomer to the industry. It’s useful to hear from those who do things completely differently from you. Exchange arguments. Be open to hearing about different approaches. A fresh look at something you’re doing every day can help improve on tiny things you might have been overlooking.
4. Rewarding your employees
Sending your employees to a conference is a way to make them feel truly appreciated. They will get a sense that you value their work, and after they come back, full of fresh new ideas, you are sure to feel a great new energy and efforts they put in.
5. New tools and ideas
With so many tools and tactics available online, one can get lost. It’s great to have options, but it’s even better to chat around with your industry colleagues and see what worked for them. Ask for advice, explain the challenges you’re facing, and you might get some useful tips. Don’t just take, you should also give. If you have something to share, if you discovered a great new tool that helps you with your business, let people now. They will appreciate it, and when you are in need, they will be there for you.